Who set up the organisation and WHY? 

What are the major milestones / awards / achievements that prove your growth / impact?

Explain any name changes, briefly.

Who are the people (staff, supporters, celebrities, volunteers, clients…) who have made a significant impact and might inspire visitors to your site? 

Include pictures and/or videos where available, interesting and relevant. A visual timeline can be effective and inspiring (though keep in mind how well it will display on a mobile screen).