Who set up the organisation and WHY?
What are the major milestones / awards / achievements that prove your growth / impact?
Explain any name changes, briefly.
Who are the people (staff, supporters, celebrities, volunteers, clients…) who have made a significant impact and might inspire visitors to your site?
Include pictures and/or videos where available, interesting and relevant. A visual timeline can be effective and inspiring (though keep in mind how well it will display on a mobile screen).