Lyuba Galkina was born in the Bryansk region of Russia. She graduated in Economics from Moscow State University, where she also received a PhD degree. She spent many years in marketing and made a successful career working at global companies such as Pepsi and Nike in Russia and the Netherlands. Today she runs her own marketing communications agency, with offices in London and Moscow, continuing to advise major companies. She collects modern art and enjoys reading and travelling.
What is it that interests you about working with charities?
I always try to help people in need if I can. It seems only natural.
A friend of mine, Dina Korzun, is involved with Gift of Life in Russia, and I was delighted when she invited me to become a founder and director of the charity’s UK arm. This gave me a great opportunity to make use of my professional experience and social skills, not for my own ends, but to provide real help for sick children. Working for the charity can make enormous demands, but when you see people gathering around to help, and the happiness it gives to these children and their families, there is no greater incentive.
Supporting Gift of Life has been a great pleasure. I can’t compare it with anything else.